Mercedes-Benz released a commercial for its new CLA model Tuesday, featuring curvaceous Sports Illustrated model Kate Upton. Titled, "Kate Upton Washes the All-New Mercedes-Benz CLA is Slow Motion," the ad should be getting flack for false advertising, as Upton does not actually wash the car herself during the minute-and-a-half spot. Rather, she stands by and watches a group of young jersey-clad men scrub away.
The video, which has drawn more than 3 million YouTube views in two days, is actually sparking public outcry -- both for being too sexy (expected), and for not being sexy enough (also kind of expected, following her infamous "Cat Daddy" video and the 2012 Sports Illustrated swimsuit issue that put Upton on the map. Girl has set expectations pretty high.) Just read the comments on YouTube and you'll see what I mean.
The Parents Television Council has decried the ad, saying it "[reinforces] for millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want."
"If anything, this ad proves that we’ve regressed rather than progressed over the last several years," a council spokeswoman told the UK's Daily Mail.
But think about this: If Upton actually washed the car herself in the commerical (Girl power! She's doing it all by herself! Feminism at its finest!) instead of getting the boys to do it for her, the sexiness would hit another level entirely -- and the PTC would probably flip even more.
As a woman, I don't feel the ad is threatening in the least, and honestly I don't see what the fuss is about. In fact, with that misleading title at the beginning, I was surprised at how tame it turned out to be -- especially considering how it stacks up against all those Go Daddy super bowl commercials aired over the years.