So you didn't see Disney's "Mars Needs Moms?"
You, and everybody else.
The movie's $6.9-million opening -- it reportedly cost $150 million to make -- has led some observers to characterize it as one of the biggest flops in history. That's bad news for the movie industry, which has been betting big on computer-animated and 3-D movies such as the recent "Gnomeo and Juliet," the current release "Rango" and the upcoming "Kung Fu Panda 2."
But could this be good news for you, the moviegoer?
Possibly, if the failure of "Mars Needs Moms" leads to fewer 3-D films. Generally, those glasses can boost a ticket price to $15 and up. "Not only is the premium price not justified for the vast majority of 3-D films, but the novelty of 3-D will begin to wear thin," analysts for financial-services company BTIG wrote days before the Disney film was released. "The studios realize this and the amount of 3-D films released each year should level off in 2012."
More good news could be in store for those who dislike motion-capture technology -- and there are many. One common criticism of "Mars Needs Moms" was its stiff, unnatural animation; one reviewer called it "creepy." With the exception of James Cameron's "Avatar," motion-capture technology hasn't fully captured the public's imagination.
Nevertheless, Hollywood can be a slow-moving ship. Steven Spielberg is set to release his motion-capture, 3-D extravaganza "The Adventures of Tintin: The Secret of the Unicorn" in December. And don't forget: Cameron has not one but two "Avatar" sequels in the works.