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K-pop’s BTS sets Guinness World Record for most Twitter engagements

BTS, a South Korean band, poses in the

BTS, a South Korean band, poses in the press room with the award for top social artist at the Billboard Music Awards at the T-Mobile Arena on Sunday, May 21, 2017, in Las Vegas. Credit: Invision / AP

The Twitter account of the South Korean boy band BTS has set a Guinness World Record for the most Twitter engagements.

Guinness announced that the K-pop group’s account BTS_twt had registered a per-tweet average of 252,231 engagements — defined as an interaction such as a retweet, reply, follow, like, etc. — as of Nov. 21.

The previous record-holder, One Direction’s Harry Styles, had an average 165,473 engagements as of that date.

The septet’s alternative accounts — bts_love_myself and bts_bighit — had 103,290 and 72,739 average engagements, respectively.

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