Lady Gaga sure knows how to make an entrance.
Her new album “Born This Way” sold a whopping 1,108,000 copies last week, making it the biggest No. 1 debut since 2005, when 50 Cent's “The Massacre” opened with 1,141,000 sales.
That's a whole lot of happy Little Monsters.
Now Gaga had a lot of help to reach that peak, as Amazon.com sold the MP3 version of the album for 99 cents for two days last week, generating about 440,000 sales, according to Billboard, who also reported that the company lost about $7.41 for each of those sales. Amazon hopped on Ga's launch to drum up publicity for its MP3 store as well as its cloud technology – not a bad idea.
For years, the struggling music industry has been talking about how the days of the million-sales opening are over and how no one wants to buy albums any over. Well, Gaga proved them wrong. Not only did the New York native pull off one of the biggest media blitzes ever, appearing on practically every network at some point last week, from “American Idol” to “The View,” she did it with an album that is often as daring as her attention-getting outfits.
That daring extended to her marketing team, as well. In addition to pushing “Born This Way” to retailers like CVS and Whole Foods, who haven't sold a new release in years (if ever), they were also quick to act when the second single “Judas” started to fizzle on the radio. They quickly pushed out a third single “The Edge of Glory,” which has proved to be a radio and sales winner. Good for Ga.
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