Kendrick Lamar’s “Humble” video landed eight nominations to lead all MTV Video Music Awards nominees this year.
The visually stunning video directed by Dave Meyers is up for video of the year, along with Bruno Mars’ “24K Magic,” Alessia Cara’s “Scars to Your Beautiful,” The Weeknd’s “Reminder” and DJ Khaled’s “Wild Thoughts,” featuring Rihanna and Bryson Tiller.
Lamar is also up for artist of the year against Mars, The Weeknd, Lorde, Ariana Grande and Ed Sheeran.
Other front-runners are The Weeknd and Katy Perry, who each have five nominations. Voting began at vma.mtv.com on Tuesday for eight categories, including video of the year and artist of the year, and a special category, best fight against the system, where inspirational videos from the “Hamilton” mixtape, John Legend, Logic featuring Damian Lemar Hudson, Big Sean, Alessia Cara, and Taboo featuring Shailene Woodley will compete.
Because those awards are determined by fan votes, categories like best pop video — where Shawn Mendes, Ed Sheeran, Harry Styles, Fifth Harmony, Katy Perry and Miley Cyrus, who all have huge online fan bases, will duke it out — will be among the most hotly contested.
Professionals will vote on categories like best cinematography and best direction.
Winners will be announced on Aug. 27 at a live ceremony from The Forum in Inglewood, California. However, MTV will allow voting for best new artist — where Khalid, Kodak Black, SZA, Young M.A., Julia Michaels and Noah Cyrus will compete — throughout the awards show.
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Nominees for the best song of the summer category will be announced closer to the ceremony.