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Panorama introduces tech component of festival, The Lab

An artist rendering shows Panorama's The Lab, which

An artist rendering shows Panorama's The Lab, which will house the art and technology exhibits of the festival on Randall's Island from July 22-24, 2016. Credit: Panorama

Panorama organizers have announced the biggest star of their inaugural festival at Randall’s Island in July, which will be headlined by Kendrick Lamar, Arcade Fire and LCD Soundsystem.

The Lab — the technology component of the festival — will include The Dome, a 70-foot domed theater that will provide immersive, 360-degree art experiences to 400 concertgoers at a time.

Set for July 22-24, Panorama, from the producers of the Coachella Valley Music and Arts Festival, is meant to show how music, art and technology intersect in New York, hearkening back to the World’s Fairs held at Flushing Meadows Corona Park in Queens.

“It’s a way to show how technology has redefined our identity,” says Justin Bolognino, chief experience officer of Brooklyn-based, which is curating The Lab for Panorama. Bolognino says all the pieces in The Lab will be immersive experiences that are interactive and community-driven.

“You won’t see any VR [virtual reality] because that’s individual,” he said. “Our way is creating a 70-foot VR dome where people can have an experience together.”

Another part of The Lab will be The Façade, produced by VolvoxLabs, which will be a high-definition video projection on a 24-foot-tall, 55-foot-long structure, as well as the outside of The Dome, which will be visible throughout Randall’s Island.

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Among the other exhibits set for the festival are Visceral Recess, an inflatable playground designed by Future Wife that will create sound when visitors bounce, roll and hug the structure, and The Art of Pinball, designed by Red Paper Heart, that turns the visitor into a pinball inside a giant pinball machine.

There will also be a Cotton Candy Theremin, created by Emilie Baltz and Philip Sierzega, that will generate music while visitors make cotton candy.

And yes, Bolognino says, visitors will walk away with some cotton candy when they complete the experience.

“And the cotton candy is interactive, too,” he adds, joking. “It’s candy that melts in your mouth.”

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