The “12-12-12” benefit for victims of Hurricane Sandy is shaping up to be the largest musical event in history, reaching nearly 2 billion people through television, radio and the Internet, the Madison Square Garden concert's producers said Friday.
Wednesday night's show gained even more star power, as the Rolling Stones joined the already massive lineup that includes Billy Joel, Paul McCartney, Bruce Springsteen and The E Street Band, Kanye West and The Who. Producers also revealed that Leonardo DiCaprio, Billy Crystal, Jake Gyllenhaal, Jon Stewart, Kristen Stewart are among the stars who will introduce the musical acts, as well as some of those who have helped victims of the superstorm.
The concert has already raised $30 million for the Robin Hood Foundation, which plans on distributing the proceeds from “12-12-12” as quickly as possible, according to the foundation's executive director David Saltzman, adding that every penny generated by the show and donated by the public during the show will go to help those in New York, New Jersey and Connecticut hurt by the storm.
“Our neighbors were killed,” Saltzman said, explaining the reason for the concert. “Our neighbors became homeless. Our neighbors lost their jobs. Right now, our neighbors are cold, our neighbors are hungry and our neighbors are lost. They need all of us to come together as one giant, caring community to help.”
The concert is expected to last more than four hours, though producer Harvey Weinstein said that Springsteen has already told him, “Nobody's pulling the plug at Madison Square Garden that night.”