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Snoop Dogg makes 'Pocket Like It's Hot'

Rapper Snoop Dogg performs during a benefit celebration

Rapper Snoop Dogg performs during a benefit celebration of Muhammad Ali's 70th birthday at the MGM Grand Garden Arena in Las Vegas. (Feb. 18, 2012) Photo Credit: Getty Images

It has come to this.

Forget for a moment rapper Snoop Dogg's reinvention as Snoop Lion, a reggae artist. How about Snoop Dogg, pitchman? Yep, the California hip-hop artist has reworked "Drop It Like It's Hot," that classic from 2004, into "Pocket Like It's Hot." To. Sell. Hot Pockets.

Here's a taste of Snoop's new ode to the nukable meat-cheese-sometimes-veggie-filled turnover:

"Home with kids in the crib Ma/Pocket like it's hot/When the craving's got a hold of you/Pocket like it's hot/And your munchies get an attitude/Pocket like it's hot/I've got the pockets in my arms/Setting off smoke alarms/And I eat 'em while it's hot/'Cause I got it goin' on."

The brand, produced by Nestlé, has received some guffaws over the years, most notably from comedian Jim Gaffigan, who has mentioned the meal-in-a-crust in his act: "I've never eaten a Hot Pocket and then thought, 'I'm glad I ate that.'"

Guess the Hot Pockets War has begun.

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