TODAY'S PAPER
53° Good Afternoon
53° Good Afternoon
EntertainmentMusic

So where's Long Island's summer tourism anthem?

A fishing boat sails past Barnegat Lighthouse, one

A fishing boat sails past Barnegat Lighthouse, one of the Jersey Shore's most iconic tourist spots. At the northern tip of Long Beach Island, it survived with little to no damage from superstorm Sandy and is open to the public. (June 25, 2011) Photo Credit: AP

It’s been about a month since New Jersey began running their “Stronger than the Storm” campaign, built around the catchy, Bon Jovi-tinged pop anthem designed to remind people that the Jersey Shore has survived superstorm Sandy and is once again open for tourists’ business.

That song, written by the folks at Brushfire Marketing Communications in Cedar Knolls, N.J., has become one of the region’s most memorable songs of the summer so far, thanks to a campaign that has been blanketing the radio and TV airwaves. A recent Rutgers-Eagleton Poll found that 70 percent of New Jersey residents recalled seeing the commercial.

So where’s the Long Island equivalent? Wouldn’t businesses across Nassau and Suffolk counties benefit from a campaign telling potential tourists that most of the area has also recovered from Sandy and would like visitors?

Well, New York State is more than tripling its investment into tourism this summer, making the $60 million campaign the largest in decades. There will be new ads on the MTA and in Port Authority, a new visitors center in Times Square and new international campaigns in Asia and South America.

Unfortunately, the new campaign does not include a new song. Here's New Jersey's: 

Exclusive subscription offer

Newsday covers the stories that matter most to Long Islanders. We dig deep to uncover the facts, hold the powerful in check and keep a watchful eye on Long Island.

Your digital subscription, starting at $1, supports local journalism vital to the community.

SUBSCRIBE NOW

Comments

We're revamping our Comments section. Learn more and share your input.

More Entertainment