It’s been about a month since New Jersey began running their “Stronger than the Storm” campaign, built around the catchy, Bon Jovi-tinged pop anthem designed to remind people that the Jersey Shore has survived superstorm Sandy and is once again open for tourists’ business.
That song, written by the folks at Brushfire Marketing Communications in Cedar Knolls, N.J., has become one of the region’s most memorable songs of the summer so far, thanks to a campaign that has been blanketing the radio and TV airwaves. A recent Rutgers-Eagleton Poll found that 70 percent of New Jersey residents recalled seeing the commercial.
So where’s the Long Island equivalent? Wouldn’t businesses across Nassau and Suffolk counties benefit from a campaign telling potential tourists that most of the area has also recovered from Sandy and would like visitors?
Well, New York State is more than tripling its investment into tourism this summer, making the $60 million campaign the largest in decades. There will be new ads on the MTA and in Port Authority, a new visitors center in Times Square and new international campaigns in Asia and South America.
Unfortunately, the new campaign does not include a new song. Here's New Jersey's:
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