Pop star Taylor Swift will perform at a pre-Super Bowl event in Houston, this season’s host city, as part of an extensive deal with AT&T.
The communications conglomerate said Tuesday that Swift, 26, would headline its satellite-television division’s “DIRECTV Super Saturday Night in Houston,” the 12th such event. She will perform Saturday, Feb. 4, at a custom-made, 64,000-square-foot venue. Super Bowl LI takes place the following day at NRG Stadium.
Fans will have access to concert tickets through a series of AT&T promotions and campaigns, the company said.
“Thanks @ATT, this is gonna be fun,” multiple Grammy Award-winner Swift tweeted, posting a photo of an AT&T-branded football jersey with her professed lucky number, 13.
“We’re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways,” John Stankey, CEO of AT&T Entertainment Group, said in a statement, adding, “We’re excited to get event tickets into the hands of Taylor’s fans and exclusive content from the event to our customers and celebrate the combination of one of the world’s biggest artists with one of the world’s biggest sporting events.”
Lady Gaga, who sang the national anthem at Super Bowl 50 in February, will perform the halftime show for this season’s game. Swift has not been a Super Bowl halftime performer.