Britney Spears unleashes a whole lot of armchair analysis in her new video “Hold It Against Me,” which world premiered on MTV last night.
White-clad Britney, in a giant Madonna-like dress dominates the first part of the video, but black-clad Britney comes out victorious in the end, after an epic Britney vs. Britney kickboxing battle in stilettos ends. Does that mean what we think it means?
For those looking for a whole new world – like those previously created by the clip's director Jonas Akerlund in Lady Gaga's “Telephone” and Madonna's Grammy-winning “Ray of Light” – may be disappointed, but “Hold It Against Me” is visually stunning, with its pounding choreography and phalanx of underwear-clad dancers.
The limited, but successful scope, matches the mood of “Hold It Against Me” – the upbeat, but kinda safe first single from her forthcoming “Femme Fatale” album, due March 29. Once again, it feels like Spears is looking for a safe single, rather than swinging for the fences.
It certainly won't matching the Internet-busting debut of Gaga's "Telephone." Whether it was worth the weeks of buzz surrounding the video, which Spears has been revealing in brief snippets daily at various websites, will be up to her legions of fans.