Madonna was certainly thinking big for her new single “Give Me All Your Luvin'” (Interscope), which she will perform at the Super Bowl halftime show on Sunday.
Featuring Nicki Minaj and M.I.A., “Give Me All Your Luvin'” is part cheerleader chant, part slick Euro-pop dance number, sounding like a cross between Avril Lavigne's “Girlfriend,” Madge's “Ray of Light” and a Target commercial. Subtlety? You may need to go elsewhere on the upcoming “MDNA” album. Fun? Totally.
Co-written by Madonna, Martin Solveig (best known for the irresistible pop confection “Hello”), Minaj and M.I.A., “Give Me All Your Luvin'” is an all-out demand for pop radio submission, with its chant-along chorus “L-U-V! Madonna! Y-O-U! You wanna?!”
It will get a running start Friday morning, airing at the top of every hour on Clear Channel stations across the country, including Z100 and KTU, until she performs it on the Super Bowl.
The video picks up the football theme with M.I.A. and Minaj as cheerleaders and Madge dancing among football players and strutting over their letterman jackets, before they save her from gunfire (!) and carry her around like the tuxedoed guys from “Material Girl.” There's a nod to her “Like a Virgin” period with a white lace dress, which Minaj and M.I.A. also wear as they deliver their fun, but too-short verses.