Nickelodeon said yesterday it will honor Obama at the Kids' Choice Awards with its "Big Help" award for her "Let's Move" campaign to help cut down on childhood obesity. She has taped a message for tomorrow's show, The Associated Press reports.
Nickelodeon has been working with the first lady on the campaign, donating $3 million to school and after-school programs for physical play.
Obama's award starts Nickelodeon's "Millions on the Move" campaign. Over the next few months, Nickelodeon will feature public service announcements to encourage kids to stay active and to promote activities that would help the environment. Nickelodeon will also encourage community service and, in late summer, focus on a campaign to encourage preschoolers to be ready for school.
Not being present at the Kids' Choice Awards means the first lady will avoid being doused with slime, which Nickelodeon frequently does as a prank to people involved in its show.
She and President Barack Obama are competing in the category of "cutest couple," with the actors in the "Twilight" love triangle.