Taylor Swift, the 20-year-old, 5’11, blue-eyed cutie pie who has already sold more than 10 million albums, got a message from make-up giant CoverGirl. In essence…”you belong with us.”
And she agrees. The youngest CMA winner in history will appear in TV, print and in-store advertising pitching a, for the moment, secret product line, which will be introduced next January. Swift who already has deals with Sony Cameras and L.E.I. jeans told Women’s Wear Daily that she is, “a huge makeup junkie,” and chooses, “anything sparkly or bright-colored or shiny. I like a natural look in my everyday life, when I’m going to the grocery store or hanging out at my house in Nashville. When I go onstage, I get to play with my look…you get to play with all these different characters, and I think that’s one of my favorite things about makeup – you can put on a new character.”
According to WWD, Vince Hudson, general manager for the brand, said, “Taylor is beautiful and inspirational with an effortless-chic style, making her the perfect person to represent a new luxurious collection of products debuting on CoverGirl next year.”
Other big name Cover Girl faces include Rihanna, Drew Barrymore and Ellen DeGeneres, Queen Latifah and Dania Ramirez.