Baz Luhrmann's "The Great Gatsby," a high-profile Warner Bros. movie starring Leonardo DiCaprio in the title role, has been pulled from its Christmas Day release slot and rescheduled for summer 2013, the studio announced .
"It makes sense to ensure this unique film reaches the largest audience possible," Dan Fellman, president of Domestic Distribution, said in a ststement. Veronika Kwan Vandenberg, president of International Distribution, added, "We think 'The Great Gatsby' will be the perfect summer movie around the world."
What happened? Christmas week is seen as a prestige slot frequently reserved for serious movies with grand expectations (recent examples include "War Horse" and "The Curious Case of Benjamin Button"). Moving the film to summer, the season of superheroes and action-blockbusters, could give the movie a lighter feel, much less like a literary adaptation.