With 19 new musicals or revivals having opened since last summer, this has been one of the busiest Broadway seasons in recent history. And one of the blingiest.
Broadway theaters have upped their gift shop game by offering a much wider variety of lobby merchandise than ever before, branching out from standard fare — T-shirts, CDs, mugs — to include jewelry, moisturizer, even pie.
SUNSET BOULEVARD The Norma Desmond Collection, a line of handcrafted antique costume jewelry, is inspired by pieces designed by costume designer Tracy Christensen and worn by Glenn Close as Norma onstage. “By having this . . . jewelry available to take home, an audience member can continue to enjoy the glamour of the 1940s long after our show is over,” says Christensen; $35 to $180 at the Palace Theatre, 1564 Broadway.
WAR PAINT After watching Patti LuPone and Christine Ebersole (as cosmetics rivals Helena Rubinstein and Elizabeth Arden), snap up the Elizabeth Arden 8 Hour Cream (a longtime brand favorite, $35) or compact mirror ($30) at the Nederlander Theatre, 208 W. 41st St. (an online webstore is coming soon).
GROUNDHOG DAY You can grab a plush groundhog to go for just $10 at the August Wilson Theatre, 245 W. 52nd St. (an online webstore is in development).
NATASHA, PIERRE & THE GREAT COMET OF 1812 If being pelted with pierogies during the show isn’t enough for you, keep in a Russian mood at home with the purchase of a shawl ($30) or mirrored compact ($15) inspired by the characters’ quirky attire, or a Moscow Mule cup ($20) inspired by their constant drinking; at the Imperial Theatre, 249 W. 45th St.
HAMILTON Sure, we love their “I am not throwing away my shot” shot glasses ($10), but the onesie ($20) with show logo on front, “#gothamilton” on back, is perfect for patriotic tykes; at the Richard Rodgers Theatre, 226 W. 46th St., and broadwaymerchandiseshop.com
CATS This revival offers a feline update on the standard hoodie by adding pointy ears on the hood, eerie cat eyes on back ($70); at the Neil Simon Theatre, 250 W. 52nd St., and broadwaymerchandiseshop.com
WICKED Snap up “pop-u-lar” fashion items, from a patent leather Wicked Loungefly purse ($75) to pendants ($45) to an Emerald City umbrella ($30); at the Gershwin Theatre, 222 W. 51st St., and wickedthemusicalstore.com