Optimum Customers: Your Newsday access has been extended until Oct 1st. Enroll now to continue your access.

LEARN MORE
TODAY'S PAPER
72° Good Evening
72° Good Evening
EntertainmentTV

'19 Kids and Counting' scandal: More advertisers pull ads from show

Josh and Anna Duggar with their daughter Mackynzie

Josh and Anna Duggar with their daughter Mackynzie and son Michael in 2011.

Sponsors continued to abandon TLC's scandal-plagued "19 Kids and Counting"on Wednesday in the wake of an unearthed police report stating the reality TV family's eldest child, Josh Duggar, 27, had molested several underage girls when he was a teen.

Ace Hardware, Behr Paint, ConAgra Foods -- whose brands include Chef Boyardee, Healthy Choice, Orville Redenbacher's, PAM and Reddi-wip -- Party City and Pure Leaf Iced Tea were among those who announced on social media they were joining the exodus. These followed the departures Tuesday of Allstate Insurance, Choice Hotels, General Mills, Payless ShoeSource and Walgreens.

"Ace ads ran on this show as part of an overall ad buy with TLC," the hardware chain posted in direct replies to individual tweets. "We are removing our ads from any future episodes of the show." Behr likewise referred to an overall TV-advertising plan, tweeting, "Our campaign ads ran during this show as part of a larger media buy and we have since taken steps to remove our advertising from all future episodes of '19 Kids and Counting.' "

Episodes remain on the TLC website, and despite the critical backlash, the network might be planning to hold onto the highly rated reality TV show about the conservative Christian family. An unnamed "source close to the Duggars" contended to People magazine Wednesday that TLC might shift the focus of the show toward two of Jim Bob and Michelle Duggar's daughters and their husbands, Jill and Derick Dillard, and Jessa and Ben Seewald.

A spokeswoman for TLC told Newsday the network had no comment regarding the show or its advertisers.

More Entertainment

Important message for Optimum customers

Your Newsday digital access is changing as of 10/1

You recently received an email from Optimum’s parent company, Altice USA, informing you that Altice will no longer offer free Newsday digital access with Optimum's online service. Through an exclusive trial offer for Optimum customers, Newsday is pleased to extend your digital access at no cost until the end of the year.

I understand, no thanks