Never heard this before, I'm willing to bet: Two beloved ABC soaps are expected to continue . . . online!
ABC announced a short while ago that the company behind "Royal Pains" has picked up the rights to both "All My Children" and "One Life to Live," both slated to go off the air later this year, and early next.
It's a remarkable deal that begs the obvious question: Is this for real? After all, soaps are expensive and to monetize them online seems like a great leap. Obviously they'll need to adopt some sort of subscription model, which is fine, but will enough people sign up to make it worthwhile for the producers?
Nevertheless, all eyes will be on this -- for if this can work for these guys,why not other shows -- including others that have already gone to the grave, like "Guiding Light?" The statement:
"We are privileged to continue the legacy of two of the greatest programs to air on daytime television, and are committed to delivering the storylines, characters and quality that audiences have come to love for over 40 years. ‘All My Children’ and ‘One Life to Live’ are television icons, and we are looking forward to providing anytime, anywhere viewing to their loyal community of millions,” said [Rich] Frank and [Jeff ] Kwatinetz [company prinicipals].
“Technology changes the way the public can and will view television shows. Now that there are so many devices available in addition to television sets, viewers are taking advantage of watching shows wherever they are and on any number of devices. The driving force in making the switch and attracting new audiences is to have outstanding programs that people want to watch. We believe that by continuing to produce the shows in their current hour format and with the same quality, viewers will follow the show to our new, online network.” “
‘All My Children’ and ‘One Life to Live’ are iconic pieces of television history that captivated millions of fans since their beginning over 40 years ago,” said [Brian] Frons [ABC Daytime chief]. “Each of the shows have made an indelible mark on our culture’s history and informed our consciousness in their own way. We are so glad Prospect Park has assumed the mantel for these shows and that they will continue for the fans.”