The National Association of Recording Merchandisers, which advances the promotion, marketing, distribution and sale of music, announced that it will honor “American Idol” with a special outstanding achievement award to celebrate the show’s 10th season on the air and highlight its impact on the world of music. The award will be presented at the 2011 NARM Convention Awards in Los Angeles on May 12.
“There is no question that 'American Idol' has had a profound impact on the music business in terms of discovering new talent, inspiring new music, supporting live touring and contributing to recording sales with more than 50 million albums and over 160 million song downloads on iTunes,” said NARM president Jim Donio. “It is a certified pop-culture phenomenon that has earned iconic brand status over the past decade, and is the only TV program to have been No. 1 for seven consecutive seasons. This actually says even more about the public’s passion and devotion to music. We are so excited to be recognizing Idol’s unique achievements and adding our voice to the chorus of congratulations for this 10th season milestone.”