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"As the World Turns" ended today



  Sad news, soap fans. 

  "As the World Turns" - one of the great old soaps that helped build the industry and was an important part of the New York production community going back to the days when the Dodgers were still in Ebbets Field - has ended.

  The last taping was today.

  "Entertainment Weekly" had the story this afternoon. From Lynette Rice's piece: 

Since daytime soaps tape several weeks in advance, the final episode of
ATWT will air in September. TeleNext Media, the company that has produced
the sudser, released this statement today to EW: “Last December, when CBS
informed us that they were canceling As The World Turns, we immediately
launched a far-reaching search to find a new outlet for the show,” said
Brian T. Cahill, senior VP and managing director of TeleNext Media Inc.

“We have aggressively pursued network and cable outlets as well as
syndication options, and have explored many innovative formats and
relationships that we hoped would ultimately enable the future success of
As The World Turns. Regrettably, we have not found an outlet or platform
that will carry the show forward. This is an extremely disappointing
outcome to what was a tireless and exhaustive pursuit.
“While we are sad to see As The World Turns come to an end, we remain
proud of the achievements the show has made over the last 54 years and are
extremely grateful to the loyal fans who invited us into their homes every
day.  There is still much in store for the show’s well-loved characters
throughout the summer, and although the show will go off the air in
September, the remaining stories will honor the remarkable history of As
The World Turns.”

With 2.51 million viewers, ATWT remains the least watched soap in daytime.
The network will likely replace it with a game show, but no decision has
been made.



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