Broken Clouds 53° Good Afternoon
Broken Clouds 53° Good Afternoon

Breaking: "Super Bowl 44" most watched program



  This is big news, and now it's official: Last night's telecast was the most watched program in history, with 106.5 million viewers.

  Usually these releases are appended with those words "...watched all or some..."

  But not in this case: 106.5 million people watched. Period.

  That's simply astounding.

  (But it was a great game.)

   Here's the release, hot off the whatever it's hot off of...savor it. You won't see many like this in  your lifetimes...

 "The coverage of Super Bowl XLIV, featuring the NEW ORLEANS
SAINTS' 31-17 win over the INDIANAPOLIS COLTS on Sunday,
Feb 7 (6:31-9:50 PM, ET), was watched by a Nielsen-estimated
average of 106.5 million viewers, making it the most-
watched program in television history, eclipsing the finale
of M*A*S*H in 1983 (106 million).


"With all the memorable story lines going into Super Bowl XLIV combined with the awesome power of the NFL, we are thrilled with this rating, and I am extremely proud of the way the entire CBS Television Network produced, sold and promoted the most-watched television show in history," said Sean McManus, President,
CBS News and Sports.


The CBS Television Network's coverage of Super Bowl XLIV
earned an average fast national household rating/share of
45.0/68, up +7% from last year's 42.0/64 (Pittsburgh-
Arizona), making it the highest-rated Super Bowl in 14
years (1/28/96; 46.0/68; Dallas-Pittsburgh).  


Last night's Super Bowl HH rating/share peaked at a
48.5/70 from 9:00-9:30 PM, ET with an average of 114.1
million viewers.

Nielsen estimates that CBS's coverage of Super Bowl XLIV was
seen in-all-or part* by an estimated 153.4 million
viewers, +1% higher than last year's previous high of 151.6
million (NBC).




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