"Gin and Juice." Brian Williams. NBC News. Hip-hop.
Words, ideas, even a collective visual package that doesn't quite fit. But check it out, yo: a rappin', rhymin' anchorman on Monday night's "Tonight Show Starring Jimmy Fallon," when Williams made his first appearance on this new edition of the classic, preceded by another clever fast-cut of countless Williams sound bites that somehow, miraculously, are all merged into one two-minute (or so) not-bad-at-all version of the old Snoop Dogg song. Williams -- who really has no hand in any of this -- was "rap"-sodized by Fallon on "Late Night," too.
I suspect this will go viral, if it has not already.
Warning: Language may be offensive to some.
(App users, watch the video here: http://nwsdy.li/1hbIJgP)