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Could Anderson Cooper still be part of a 'Today' future?

Anderson Cooper attends the 24th Annual GLAAD Media

Anderson Cooper attends the 24th Annual GLAAD Media Awards in Manhattan. (March 16, 2013) Credit: Getty Images

Ratings for the morning shows - "Today," "Good Morning America America" and "CBS This Morning" come out a little later, and they are expected to indicate the same new story: That "GMA" and "CBSTM" have added viewers from a year ago, while "Today" has not. 

Law in morning TV: If you don't add viewers, your anchor team in in trouble, and that has been the case with "Today" for months now. But how much trouble? Brian Stelter, the New York Times media reporter whose book on morning TV ("Top of the Morning: Inside the Cutthroat World of Morning TV;" Grand Central Pub.) is out shortly and will be excerpted in this Sunday's Times, indicates - strongly - that Matt Lauer will complete his contract at the show, or, in his words, "Lauer has said he signed again to stop “Today” from sliding. Even though that hasn’t happened, his job still seems safe. High-ranking sources within the company suggest that the only way Lauer would leave before his deal ends is if he wanted to. Few at NBC have the stomach for a repeat of last year" - referring to the Ann Curry transition debacle..

Then there's this: The excerpt indicates that the Anderson Cooper talks are not entirely dead, and that in a brief meet with Pat Fili-Krushel (the executive with in overall charge of the news division, which remains without a president) he had "discussed a role for him on “Today” — not this year, but perhaps in 2014. According to one person with direct knowledge, one option called for Cooper to overlap with Lauer for 12 months, allowing for an orderly transition."

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