Yes, a major television franchise may indeed have problems when a show about hirsute dudes who make duck whistles (or callers; whatever) tops it: "Duck Dynasty" beat "American Idol" Wednesday night.
In the demo...I add.
"Duck" got 9.6 million viewers BUT a 4.3 rating among young 'uns, aged, 18-49.
"Idol:" A 3.3 rating.
Big deal? To a certain extent, but not the End of the World for "Idol" even if it is embarrassing. "Dynasty" finished its season Thursday night, and finished it big; and my own theory is that most viewers these days who watch "Idol" also are fans of "Duck Dynasty." They made a choice - the "Duck" dudes in Hawaii or just another "Idol?" Easy choice for most of them.