In a move almost certain to set off renewed speculation about where the "Today" show is going (and who's going there with it), the network just named Jamie Horowtiz senior vice president and general manager of the franchise. Horowitz is -- or was -- a very big deal at ESPN, probably the most successful TV brand in the world, where he launched many shows, and was a lion-tamer as well: He brought back Keith Olbermann, who presumably has been happy with the boss, now making the big move from Bristol, Connecticut to Manhattan.
The speculation? Oh, the usual stuff: Who will replace Matt Lauer, likely to leave at the end of his current contract? ("Likely" - but one never knows until one knows, and the ratings do appear to have stabilized, and with them, Matt...) Josh Elliott of course began his career at ESPN, and the advent of the Horowitz era is certain to set off some thinking that he might be here to bridge some sort of gap between sports - where Elliott is based now - and "Today." Of course, that may be "baseless" thinking... Elliott continues to dash any idea that he is destined for "Today."
But there's really one and only one job here -- to get "Today" back on top, and push "GMA" back to the place from whence it came (second). Horowitz certainly arrives on an interesting day, when NBCUniversal announced a $7-billion-plus multi-decade deal to air the Olympics; "Today" has long had a happy and symbiotic relationship with this enormous franchise...
Here's the top of the release:
Horowitz will lead the TODAY brand and drive greater integration and growth among all parts of the brand,...also explore new formats, such as extensions in digital, e-commerce, events and other opportunities to serve the audience beyond the day-to-day execution of the existing broadcast and digital platforms... "I am honored to join Deborah [Turness,NBC News president]'s team and help guide TODAY into the future," said Horowitz. "This is an exciting and invigorating opportunity, and I am humbled to work with one of the most indelible brands in television. I am also grateful to John Skipper and ESPN for the opportunities and support they have given me over the past eight years."