Fox's telecast of Super Bowl XLVIII was a hit -- a major hit, a great hit, and in fact, the biggest TV hit of all times.
The number: 111.5 million viewers. (The previous record holder was the 2012 game (111.3 million.) Some reports have indicated Sunday night was a TV record -- and I am checking, but that does appear to be true.
So while this was the most viewed Super Bowl, it was also the most viewed TV program. Fascinating, considering both teams were smaller market ones and the game wasn't particularly good; but the point is, the Super Bowl is a meta-event, seemingly independent of matters like game quality or market size.