This is actually kinda interesting - if the idea of picking an ending of a popular serial qualifies as "interesting," and maybe it should: "Hawaii Five-O" will give viewers the option of selecting one of three different endings while the Jan. 14 episode is in progress. Winning entry airs and another little chapter in the history of social media-meets-mass media will have been written. CBS calls this a first, and who's to argue? But how will this actually work? To the press release!
The mystery begins on #H50 when the team must investigate the death of an O’ahu State University professor. His boss, his teaching assistant and a student who he busted for cheating are all viable suspects. To vote, after each of the suspect’s motives is revealed, viewers will be directed to CBS.com or Twitter to select either #theBoss, #theTA or #theStudent as the culprit, any of whom could have committed the crime. The votes will be tallied immediately and the most popular ending will become part of the broadcast. Separate voting will occur for East/Central and Pacific Time Zone broadcasts. The three different endings will all be available at CBS.com after the broadcasts.