You could either take a glass half-full or glass half-empty approach with this figure, but since the subject is “Jersey Shore,” let's take a glass half-empty one: The finale on Thursday was a major disappointment.
“Major?” Well, I guess the word could be interpreted several different ways when you close at 6.6 million, but still, that's way off the 8.8 million launch in the summer, when tout le monde wanted to see what the idiots, err, great kids were going to do in Italia.
Could the shark have been jumped? Or the jump have been sharked? These are deep questions for greater minds to contemplate, but I really didn't hear a whole lot of buzz about the fourth season. Whatever. This may come under the heading of “Who cares.”
Here's MTV's spin:
MTV’s No. 1 series of all time bid Italy “ciao” last night, as the fourth season of “Jersey Shore” came to a close.
Averaging a 6.96 P12-34 rating and 5.4 million P12-34 viewers, “Jersey Shore” was the No. 1 series across all television this past season, with last night's finale, titled “Ciao Italia,” averaging a 6.4 P12-34 rating.
In addition, the series holds 18 of the top 20 cable telecasts of 2011 with P12-34. The season four debut on Aug. 4, 2011, was MTV's most-watched season premiere ever, delivering 8.8 million total viewers, and the season averaged 7.3 million total viewers each week.
For the first nine weeks of season four, “Jersey Shore,” with all DVR playback included, averaged a 9.0 P12-34 rating.