Another contest winner: M&M's "It's THAT Kinda Party" came out on top of the Kellogg grad school student-led review of the ads. This is sort of a prestigious contest, if you will -- conducted by a major Midwest business grad school, affiliated with Northwestern. It was the eighth Kellogg School Super Bowl Advertising Review. Students base their picks on how effective the ad is from a marketing standpoint. It made my top ten too.
Per the release:
M&M’S earned top marks for its playful “It’s That Kind of Party” ad, winning the eighth annual Kellogg School Super Bowl Advertising Review. Other top-ranked advertisers for 2012 include Skechers and Dannon, while Go Daddy, Cadillac and Hulu ranked at the bottom of the perennial review.
Hey! Let's watch again, shall we?