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Miss USA pageant's ratings fall sharply

Miss USA Olivia Jordan of Oklahoma onstage at

Miss USA Olivia Jordan of Oklahoma onstage at the 2015 Miss USA Pageant at The Baton Rouge River Center on July 12, 201,5 in Baton Rouge, Louisiana. Credit: Getty Images / Josh Brasted

Donald Trump found a new home for the Miss USA pageant after NBC dumped it because of his comments on Mexican immigrants, but few television viewers sought it out.

The Nielsen company said 925,000 people watched Olivia Jordan of Oklahoma crowned as Miss USA Sunday night on the Reelz Channel. The little-known cable network stepped up after Trump, the Republican presidential candidate who co-owns the pageant, angered many with his assertion that some Mexican immigrants to the United States bring drugs and crime, and some are rapists.

That's sharply down from the 5.6 million people who watched last year on NBC.

In records that date back to the 1970s, the pageants had ranged from 4.6 million viewers in 2013 to 38.1 million in 1979.


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