In a pretty major first, the Barclays Center has snagged the MTV Video Music Awards -- MTV's signature awards show and along with the Movie Awards, the network's single biggest draw of any year.
Per MTV: Airing LIVE from Barclays Center on Sunday, Aug. 25, this year’s “Video Music Awards” will mark the 30th anniversary of the show and become the first major annual awards show to take place in the borough of Brooklyn.
The first VMAs held back in 1984 -- when, yes, there were videos on MTV -- were held at Radio City Music Hall, though the Nokia or Staples in L.A. have been master of ceremonies in recent years. Radio City last had 'em in '09.
Suffice it to say, this is a huge get for the Barclays and for Brooklyn -- a lot hipper these days than MTV, including the immediate area around Barclays, on Atlantic Avenue, with its huge shopping scene, BAM around the corner, and a high-rise (or two) going up.
Now, some quotes and kvelling from some bigshots:
"Brooklyn is home to icons like the Cyclone in Coney Island and the Brooklyn Bridge, and now it can lay claim to the MTV ‘Video Music Awards,’” said Mayor Michael R. Bloomberg. “Bringing the VMAs to Brooklyn will mean hundreds of jobs as crews work on the production and provide a boost to our local economy as attendees stay in hotels, visit local eateries and experience all Brooklyn and our city have to offer.”
“MTV’s ‘Video Music Awards’ are the perfect culmination to an incredible inaugural year for Barclays Center,” said Brett Yormark, chief executive of Barclays Center. “The VMAs are a symbol of pop culture and have created iconic moments worldwide in music and entertainment. Brooklyn has become an international brand and is the perfect setting for these moments. We can’t wait to share our stage with the world.”