42° Good Morning
42° Good Morning

My Super Bowl XLVI best: Chevy 'Happy Grad'

Long Island filmmaker Zachary Borst's short film about

Long Island filmmaker Zachary Borst's short film about a high school graduate who mistakingly thinks the new Chevy convertible parked in front of his house is his graduation present, will air during the Super Bowl. Chevrolet invited filmmakers from around the world to submit short films with a Chevy theme. Borst's film was their top choice. Credit: Handout

I've seen 'em all; I've suffered through some of 'em, too.

But out of about 100 commercials -- some short, some long, some fast, some slow, some smart, some dumb -- this was the best: Chevy's “Happy Grad,” created by Merrick native and 26-year-old filmmaker Zach Borst, who entered the idea in a contest sponsored by Chevy.

The commercial was shot in Floral Park. The game ad was 30 seconds; the online ad is 60 seconds. There was a world of difference between them, but the shorter execution still worked. though not nearly as well.

Am I a bit biased because the hometown team entered this ad? Absolutely -- but it was still the best. Sure there were plenty that were very good -- the VW ad, the Doritos baby ad, Clint Eastwood's Voice of God ad, and so on. But I'm sticking by Zach.

Here's a replay.


We're revamping our Comments section. Learn more and share your input.

More Entertainment