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NBC News mag 'Rock Center' out this month

Cast members of NBC's

Cast members of NBC's "The Playboy Club." Photo Credit: NBC

"Rock Center with Brian Williams" will debut Oct. 31 at 10. If so, that means NBC will either shunt "The Playboy Club" off to another night or, the more likely scenario, pull the plug. I'm sure it's the end for "Club" - terrible ratings from the get-go, flak from family groups, poor reviews, etc. It just had a big fat target on its bunny back. And don't look now but other NBC newcomers are in trouble too - including "Prime Suspect." I expect "Free Agents" to get yanked momentarily as well. Good news for "Whitney" and "Up all Night" - both just got full season orders. Both also delivered good adult 18-49 ratings so that was expected too. "Rock Center" is the first news mag launched by NBC since "Dateline" many years ago. Here's Brian Williams' canned quote:

“‘Rock Center’ will cover a slightly different world than anything else on television,” said Williams. “The format will be good, real, hard journalism – and then some. We intend to be the new home of quality journalism on a weekly basis, and on the web at all times.”

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