Big, big night for the Academy Awards, whether you loved the host (or not): 40.3 million viewers, and a big spike among young adults over last year. Twenty percent, to be precise, which is exactly what the Oscars and ABC were looking for. Young men seemed to spark the big surge: 34 percent over last year!
Here are the hard numbers from ABC, just released:
“The Oscars” grew its overall audience for the 2nd straight year (+3%) and surged 11% in Adults 18-49 (13.0 rating vs. 11.7 rating) to its best numbers since 2010. Overall, it was the “Oscars’” 2nd-most-watched telecast since 2005. In addition the Seth MacFarlane-hosted show scored big gains year to year with Adults 18-34 (+20% - 11.3 rating vs. 9.4 rating), hitting its highest number in 6 years – since 2007. In addition the show posted strong double-digit year-to-year growth across all key Men: M18-34 +34%, M18-49 +16% and M25-54 +11%.