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'Princesses Long Island' premiere gets lukewarm ratings, below Bravo standard

The cast of

The cast of "Princesses: Long Island," from left: Erica Gimbel, Chanel Omari, Amanda Bertoncini, Casey Cohen, Joey Lauren and Ashlee White. Photo Credit: Bravo

The numbers are in for "Princesses: Long Island" -- which bowed Sunday -- and they're not really anything to write home about: 1.24 million viewers. In the more vital 18-49 category: 733,000.

Meanwhile, "Real Housewives of New Jersey' -- pillar of the "RH" franchise -- began the new season strongly: 2.84 million, and 1.65 million among young adults.  

Now, some perspective: The "Princesses" numbers aren't horrendous, and if -- for example -- this was an Oxygen or OWN show, those would be considered nearly hit-level numbers. But this is Bravo... and it's Sunday night, and it's a quiet Sunday night on rival networks (except for "Keeping up w/ Kardashians," also at 9, with about 3 million viewers) ... and last/not least, it's the night featuring the return of a much-promoted "RHONJ," with the ladies heading down to the shore to witness for the first time the devastation of Sandy on their vacation properties.

And did we mention that "Princesses" had a certain degree of notoriety, which often --though not always -- translates into curiosity viewing?

But for "Princesses" and Bravo, the most troubling indication about potential durability is that lead-out number: "Princesses," airing at 9 p.m., lost about 1.6 million viewers from its "RHONJ" lead-in. That's more than significant -- that's potentially fatal.

Will "Princesses" become a hit one of these weeks? Certainly not evident in these numbers, though networks like to see what happens in week two. If "Princesses" moves up even slightly next week, consider that a very good sign. If it moves down, consider that a very bad one.


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