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Super Bowl ads: Geek alert! 'Star Trek into Darkness' app/tease

"Star Trek Into Darkness” (May 17). In J.J. Abrams' sequel to his 2009 reboot, Earth is in chaos, and the youthful crew of the USS Enterprise must save it. With Chris Pine, Zachary Quinto and Zoe Saldana.
Credit: Paramount Pictures

Ahhh, "Star Trek into Darkness." Ahhh, an app that will allow users to do a bunch of cool stuff if they download it — and then watch the commercial this Sunday during the Super Bowl and do a bunch of other cool stuff.  Such as? Take a deep breath:  It has a "geofencing function for location-based experiences plus an audio scan function that can be turned on to automatically recognize and reward users for watching said movie content on TV and other media..."

 Anyway, that's what she said. 

 Point is, the trailer that'll air in this Sunday's telecast — which to fans, is the reason to tune into the Super Bowl in the first place — will also launch a "Star Trek" promotion-cum-game-cum-something else. It's a big deal — take my word for it — and something that's never been done in the context of a Super Bowl commercial before.  It's available now from the App Store or Google Play or  here... www.StarTrekMovie.com/StarTrekApp. 

 Meanwhile, the Super Bowl tease for the Other Movie I Will and Must See: 

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