TODAY'S PAPER
55° Good Morning
55° Good Morning
Hello, we've upgraded our systems.

Please log back in to enjoy your subscription. Thank you for being part of the Newsday family.

Forgot your password? We can help go here.

Log in
EntertainmentTV

Super Bowl ads: 'Pirates of the Caribbean'

The Supe has traditionally been a popular destination for  movie advertisers, and Disney will line up a big plug for "Pirates of the Caribbean: On Stranger Tides." Check out the tease . . . it won't take long . . . OK, done? Yup, that does look like Johnny Depp. Why do these ads run for a movie that won't be released until much, much later, in this case May? Simple: It builds brand awareness. The Super Bowl -- please repeat after me -- is not about selling stuff but Building Brand Awareness. Lesson over.

 

  

More Entertainment