We have a winner and the winner is Jerry. Jerry Seinfeld stole the ad bowl of Super Bowl XLVIII, and that, my friends, is a wrap.
Why did I love this ad, which almost didn't seem like an ad -- which may have answered my own question? Clip below. In part because I'm a fan of "Comedians in Cars Getting Coffee" -- which this promoted -- and because "Seinfeld" remains TV's greatest comedy 75 years in, so a nice little minishow in the big show, which happened to have been set in New York (or New Jersey, but you get the point) made it even better.
The top of my piece for the best Super Bowl ads in Monday's Newsday:
1.) "Seinfeld Reunion/Crackle:" That old tease, Jerry Seinfeld, told listeners of WFAN last week that his "Seinfeld" reunion wasn't a Super Bowl commercial, then amended that by saying it was "not not" one either. The dead giveaway there. But as it appeared last night, at Tom's Restaurant, with Jerry and George, and Newman supplying the kicker, this was the Super Bowl ad we all live for -- a fun, well-executed surprise that made us (me) miss "Seinfeld" all over again. Plus, his "Comedians in Cars Getting Coffee" is worth the plug.
And here's more. Seinfled has sent out this quote, which I suppose is his way of wiggling out of saying he wasn't doing a Super Bowl ad:
“Fox approached Larry and me about doing some kind of ‘Seinfeld’ reunion for the halftime broadcast because of the New York connection. So we thought throwing Jerry, George and Newman into a 'Comedians in Cars Getting Coffee’ was a fun way to do it. Larry and I wrote the script in one sitting, just like old times, and working with him, Jason and Wayne was a total blast as it always was.”
(Newsday app readers please go to newsday.com/tvzone.)