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The Emmys: 13 million. (That's good, by the way)

Host Jimmy Fallon introduces a presenter during the

Host Jimmy Fallon introduces a presenter during the 62nd Primetime Emmy Awards Sunday, Aug. 29, 2010, in Los Angeles. (AP Photo/Chris Carlson) Credit: AP Photo/Chris Carlson



 NBC has posted the final Emmy figures, and they're not bad.

 I'd say this patient has stabilized. Gone, for the moment anyway, is the notion that the Emmys telecast is doomed to irrelevance. Last night got a good turnout, and NBC's figures appear to bear this out.  

  Some basics: From 8 to 11:01, it averaged a 4.1 rating in adults 18-49, or off 2 percent from CBS last season; that's OK, Also, the 13.5 million viewer was up a tiny bit from last year's CBS telecast, and  up dramatically from the 2008 awards, widely considered a disaster (12.3 million.) It was up pretty smartly from the 59th awards, back in '07. Those were presented on Sept. 16, right on the cusp of the fall season. Some observers have said the August date has dampened the Emmys, but last night may suggest otherwise.

Why the growth, such as it was? Possibly one reason - the fact that these awards were live on both coasts, which meant that west coast ratings didn't tank (as they are wont) due to tape delay.


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