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'The X Factor': The big plug

British music mogul Simon Cowell holds his honorary

British music mogul Simon Cowell holds his honorary Bafta Award, during the British Academy Television Awards at the London Palladium in London. (June 6, 2010) Credit: AP

"The X Factor" promotion bowed tonight during the All-Star Game, and it's a dandy: very well produced, with just the right touch of "wry." Here it is, if you missed it:

 

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