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Was that product placement on Monday's 'Tonight Show Starring Jimmy Fallon?' (No.)

Host Jimmy Fallon is seated at his desk

Host Jimmy Fallon is seated at his desk during "The Tonight Show Starring Jimmy Fallon," on Feb. 18, 2014 in New York. Credit: AP / NBC, Lloyd Bishop

"The Tonight Show with Jimmy Fallon"  had  a particularly clever pre-taped sketch on last night's edition -- what the Beatles would have done had they been inflected with all the ephemera that goes with today's marketing-saturated world.  (Or simply titled, "The  Beatles Were Way Ahead of Their Time.") 

But was it also a bit nefarious -- a commercial for no fewer than THREE PRODUCTS? (Red Bull, Instagram and another household name, which escapes me for the moment?) Or to rephrase: Was it on one hand a sendup of marketing overkill; on the other hand,  part of the marketing overkill by selling the stuff it mentions, like Red Bull?

  I am This was not a paid integration, per NBC. . 

So score one for Jimmy. Product integration is out there and it's sneaky - but you don't really want it on shows like "Tonight."  Simple as that. 

 It was a very good bit - take a look if you missed.


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