"The Tonight Show with Jimmy Fallon" had a particularly clever pre-taped sketch on last night's edition -- what the Beatles would have done had they been inflected with all the ephemera that goes with today's marketing-saturated world. (Or simply titled, "The Beatles Were Way Ahead of Their Time.")
But was it also a bit nefarious -- a commercial for no fewer than THREE PRODUCTS? (Red Bull, Instagram and another household name, which escapes me for the moment?) Or to rephrase: Was it on one hand a sendup of marketing overkill; on the other hand, part of the marketing overkill by selling the stuff it mentions, like Red Bull?
I am told...no. This was not a paid integration, per NBC. .
So score one for Jimmy. Product integration is out there and it's sneaky - but you don't really want it on shows like "Tonight." Simple as that.
It was a very good bit - take a look if you missed.