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Why can't Jay Leno get any respect at NBC?

Presenters Jimmy Fallon, left, and Jay Leno in

Presenters Jimmy Fallon, left, and Jay Leno in the press room during the 70th Annual Golden Globe Awards in Beverly Hills, Calif. (Jan. 13, 2013) Credit: Getty Images

So here's how the Jay Leno game at NBC works: A new entertainment president arrives and longingly looks at CBS or Comedy Central or ABC or E! or (now) FX and wonders: Why can't we have a "Tonight Show" host as cool, hip, "relevant," and especially as young as name-a-host on the other network?

Instead, we have "Jay .?.?."

This president's secret affirmation of the innate un-hipness of Jay is confirmed in the press, which barely notices him, and at cocktail parties, whose guests don't mention him. He sees the tectonic plates of late night shift -- Jimmy Kimmel goes to 11:30! -- and wonders why the tectonic plates can't shift at NBC, too?

He sees the numbers and grimaces: Sure Jay is popular out there .?.?. in places like Missouri or Kansas or Texas, those gun-totin' red states he wouldn't be caught dead in.

Sure Jay's sensibility and humor seem to be in step with a certain part of the country and its political sensibilities -- the Republican ones. The thought repels him. He wants cool. He wants hip. He wants young. He wants blue state. He does not want Jay Leno.

He then begins to plot. How do we get rid of this guy? (As an aside, he says to his secretary, "do we have the phone number of The New York Times?")

And so it goes: The tectonic plates are on the move again and Jay is about to be pushed aside, this time for Jimmy Fallon, who is affable, funny, hip -- for chrissakes, he's got Justin Timberlake as a partner and he's the protege of Mr. Cool himself, Lorne Michaels.

This will all happen within the next year, when Jimmy is appointed the new "Tonight Show" host, and Jay is once again appointed doormat. Goodbye, Jay! Now you can spend all of your time fixing motorcycles.

Is any of this fair?

TV isn't fair. But this is worse than "not fair:" The dismissal of Jay Leno is just plain foolish.

Though no one ever seems to want to say this, Jay Leno has been one of the great success stories in NBC history. He pounds out shows -- popular, populist. flyover country shows -- night after night after night. There's no drama here, no star mishegas, no financial holdups. Just a steady professional production of late night talk, late night after late night after late night. He's an industrial human marvel -- the man who never sleeps, who never NOT thinks of jokes, who can get up there and go through the motions of hosting with all the assurance of someone who was born to do this, which he was.

Jay is comfort food for the masses, and since NBC seems to have a complete disdain for the masses of late -- if the prime-time performance is any indication -- then that makes him out of step here.

Jay is late night's last redoubt of mass-market, anti-hip, Everyman (and woman) talk. He's not "cool." But they're not "cool." They just want their jokes. They just want to hear what Vanessa Hudgens (or whomever) has to say about the movie they are in. Then they want to turn out the light.

Jay gives them that. Jay has always given them that.

Jay deserves respect. Jay gets none.

A report somewhere Wednesday said Leno was "on board" with this transition. Do not believe that report. He was also "on board" with the transition Jeff Zucker pitched to him a decade ago (we're going to move you aside for Conan in '09 -- aren't you just thrilled!) Jay took the company line then. He's taking it now.

But secretly he is not. He is seething. He is furious that once again, another NBC president, another owner, another regime, wants to drop kick him to the curb.

Jay is not ready for the glue factory. Jay will never be. He has the job he's always wanted and he does it unsurpassingly well. He wants to keep doing it. I can promise you that.

By the way, Fallon's terrific and there are other reasons why this transition is taking place, too (I'll get to those later). But this post isn't about Jimmy. It's about a guy who deserves better from his employer and who never gets it.

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