Target isn’t the only major retailer looking to cash in on the enthusiasm of Twi-hard Twilight fans.
Walmart announced Monday it will host a late-night release party Feb. 10 for the DVD sale of "The Twilight Saga: Breaking Dawn Part 1."
The party, remarkably similar to the one Target posted on its website earlier this month, will be held in more than 2,700 Walmart stores and will include movie trivia and giveaways -- such as an Edward and Bella poster -- with the purchase of every DVD.
Though Walmart party fans won’t be seeing an exclusive scene from "Breaking Dawn Part 2" like at the Target party, the audience will watch a video appearance from vampire actress Nikki Reed and sample Twilight-themed treats.
“We’re excited to give the millions of Twilight fans a place to unite, celebrate and receive exclusive "Breaking Dawn" collectibles at a great price,” Seong Ohm, senior vice president and general manager of entertainment for Wal-Mart, said in a news release.