Insignia Prime Steak and Sushi

610 Nesconset Highway, Smithtown, NY 631-656-8100

Insignia Prime Steak and Sushi located in Smithtown

(Credit: Randee Daddona)

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Critic rating: 3

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Type: Sushi, American, Steak Special features: Bar scene Price range:

$$$$ (Very expensive)


Hosting the latest member of the Anthony Scotto Restaurant group (Rare650 in Syosset, Blackstone in Melville), the digs have evolved from a former neat chain eatery (Boulder Creek) to a lavish steakhouse and lounge for guests with expensive tastes. Furthermore, Insignia strives to provide nightlife-styled activity with frequency, with a menu of cocktails plus live music and DJs scheduled on an almost nightly basis for an anticipated crowd ranging 30-55 in age. The premiere late night is Thursday, where valet parking is a must and the bar tends to stay busy long-past 1 a.m.


5 p.m.-10 p.m. Monday-Wednesday; 5 p.m.-11 p.m. Thursday-Saturday; 4 p.m.-9 p.m. Sunday. (Bar stays open late)


Very Good



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Insignia Prime Steak and Sushi located in Smithtown

Insignia Prime Steak and Sushi located in Smithtown has a large wraparound bar, a sushi bar, a lounge area and overhead wine cellars. There are four dining areas with fireplaces. (Dec. 29, 2011) (Credit: Randee Daddona)


Insignia swaggers into town with headliner confidence and showstopping cost. All that's missing is the casino.

Turning a corner of Nesconset Highway into an offshoot of Las Vegas Boulevard demands ambition-plus. For restaurateur-as-impresario Anthony Scotto, this brassy palace of protein known as Insignia completes a trifecta.

He's now two stars short of Eisenhower and MacArthur combined. The scale of Insignia makes his Rare650 in Syosset and Blackstone Steakhouse in Melville look like monasteries and sound like cloisters.

Behind the maitresse d' station, you'll see a black-and-white image of women dancing tabletop at a lively affair before the smoke-free era. It's a send-up of excess, as is a lot of this pulsating, play-hard fun house.

To your right is the lounge and bar: granite, marble, epic projection screen, TVs tuned to sports, in-progress dolce vita pursuits. To the left: the main dining room, a mahogany-beamed affair, alongside a two-story glass-walled wine room. A sleek, glittery sushi-and-shellfish bar features perpetual-motion chefs. Above it float glass light fixtures resembling giant ice cubes.

You envision roulette wheels near there, blackjack and craps tables close by, baccarat doubtless upstairs. But, immediately, Insignia's food is no gamble.

You're not here for subtlety. But executive chef Mikhail Apelsinov, who opened Rare650, provides that and, naturally, more.

His saffron-tinted seafood chowder is terrific. Share the addictive "seven spice" mini-Kobe burgers. Crisp pork belly, paired with garlic sausage, braised red cabbage and red-wine mustard, almost rivals them.

Nibble on a refreshing crabmeat cocktail, capped with crunchy seaweed, in a martini glass with enough shaved ice to jump-start a granita. Crack a stone crab claw, at $11 per.

Sample pristine sushi; or give in to the "supreme" cooked rolls. The house's namesake embodies Insignia's approach: steamed lobster with foie gras, black truffle, covered with Wagyu beef, finished with saffron and eel sauce. This $40 opus doesn't quite harmonize. But the "triple spicy" with lobster, tuna and jalapeño does.

The selection of whole, grilled fish includes mild, sweet striped bass. And catch the snowy grilled halibut, matched with cider-braised short ribs, for an update on high-roller surf-and-turf.

A dry-aged Kansas City strip steak stands out, despite its gilding of truffled foie-gras butter. Pick porterhouse for two or more; maybe a fist-size cut of filet mignon. Wagyu steaks, with more marbling than a Carrara quarry, are, of course, rich; you must like the taste of luxurious fat. Entry-level is the 16-ounce Australian rib-eye, for $89. But save a few dollars for the creamy mashed potatoes.

And allow some room for the warm, cinnamon doughnuts and a hefty wedge of Junior's cheesecake. They're sure things.

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