Mommies-to-be have a whole new way to shop thanks to a brand new partnership between Babies “R” Us and WhattoExpect.com.
A new feature allows users to create and browse “Love-it-Lists” that display the best baby essentials in a fun, visual format (think Pinterest).The lists also show how many other moms have added the same product to their list, allowing users to easily pick out mommy-approved items.
The best part? “Love-it-Lists” can be instantly turned into a baby registry that is available online and in stores too.
For moms feeling overwhelmed or just in need of some inspiration, the site also allows users to browse themed lists created by experts that include products geared toward suburban, urban, budget-conscious or fashion-forward moms. You can also check out lists created by celebrity parents like Elizabeth Banks, Vanessa Lachey and Tia and Tamera Mowry.
Click here for more information or to start your own “Love-it List.”