Domino's Pizza is serving up a special delivery: Parents-to-be can now create their own baby registry.
Powered by Gugu Guru, the service lets moms and dads create and customize their registry, and choose from a variety of gifts to use before and after their newborn arrives, on dominosbabyregistry.com. According to the news release, customers can shower expectant parents with the gift of pizza at their gender reveal party or have it delivered when the little one heads home. All the gifts will be delivered as Domino's eGift cards.
"There's nothing more exciting – and exhausting – than welcoming a new member to the family," said Domino's director of digital marketing, Meenakshi Nagarajan, said in a news release. "From baby showers to the big delivery, our baby registry makes it easy to enjoy pizza during the exciting events leading up to the baby's arrival and thereafter."
Some of the themed packages include "Sleeping Through the Night - Trust us. It's a reason to celebrate," "Hormonal and Hangry - The struggle is real," "The Gender Reveal - Either is worth a celebration," "Baby Shower - Silly games with a couple slices thrown in" and " Dad's Babysitting - AKA Mom's Night Out."
The site also sells apparel and accessories for children and adults, such as pepperoni pizza moccasins, pizza pants, maternity shirts, baby onesies, mugs, party supplies and more.
Once registrants select their gifts, they can share their wish list with family and friends on social media or via a unique URL.