Talk show host Ellen DeGeneres recently announced her new ED Ellen DeGeneres baby furniture and lifestyle line.
The collection, sold exclusively at buybuy Baby stores and online at buybuybaby.com, includes cribs and other nursery furniture, bedding, bibs, bath towels, blankets, apparel, swaddles, footwear, diaper bags, mattresses and strollers.
"Babies love to be swaddled and should always be surrounded by love and kindness," said DeGeneres in a news release. "I created my baby collection with that thought in mind. Each piece has a message of love and the line is filled with whimsical and fun pieces. I don't have a baby but I love to be swaddled and you will too."
The comedian's collection features positive sayings, such as "made with love" and "I can and I will." Her love for animals is also prevalent in the line through animal patterns, the ED doodle dog, dancing bunnies and pop-up bunny ears.
DeGeneres collaborated with other baby brands like aden by aden + anais, Bivona & Co., Camuto Group, Crown Crafts, Peg Perego and more. Prices begin at $6.99 for socks to $899 for furniture. To see the full line, visit buybuybaby.com.