If your child comes home after trick-or-treating on Wednesday with a trading card pack for “Plants vs. Zombies” in his candy bag, or a free coupon to download the video game of the same name, here’s what that’s all about.
The American Dental Association and PopCap Games launched a campaign this year to combat the scads of candy kids get – and eat – on Halloween. As dentists know, too much sugar equals cavities.
The “Stop Zombie Mouth” campaign aims to give kids something different than chocolate and lollipops. Dentists have been giving their clients free packets of trading cards – each of which includes a coupon for a free downloadable copy of the PC/Mac version of the video game they can distribute instead of sweets.
The limited-edition trading cards feature 45 zombie types and five new characters created specifically for the campaign; cards include “Screen Door Zombie,” “Rodeo Zombie” and “Pogo Zombie.” Each pack holds five cards, including one card with the URL and redemption code to obtain a free copy of the game.
If you want to be part of the movement, you can download your own free game coupons to give out at stopzombiemouth.com.
The campaign, incidentally, also has created a music video that features new and existing characters and is exactly two minutes long – so it can be used as a timer for brushing kids' teeth for the recommended length of time. That’s also at stopzombiemouth.com.