It may not be “the most wonderful time of the year” just yet, but Hess is getting into the spirit early with the launch of the 2013 Hess Toy Truck.
The classic kids' toy is now available online for pre-order, and while Hess isn’t expected to announce what this year’s vehicle looks like until Nov. 1, the company is offering a special chance for fans to see it early.
Starting Oct. 14, users can help move up the reveal date using social media. Pre-ordering the truck online, liking the Hess Toy Truck Facebook page, following Hess Express on Twitter and checking into Hess locations on Foursquare all help push for an early unveiling.
The 2013 Hess truck, which will be the company’s 49th annual release, is going to be officially available for purchase at Hess locations starting Nov. 8.
Click here for more info or to pre-order the truck for your tot.