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IKEA contest invites kids to design an imaginary creature

Children 12 and younger can submit a drawing

Children 12 and younger can submit a drawing of their own imaginary creature to IKEA's annual Soft Toy Drawing Competition. Photo Credit: IKEA

IKEA has launched its third annual Soft Toy Drawing Competition, in which children 12 and younger can submit a drawing of their own “imaginary creature toy design” in hopes it will be one of 10 winners chosen to be made into a real soft toy for sale next year.

Drawings must be submitted by Oct. 30, 2016.

Last year, IKEA received more than 52,000 entries, and the 10 chosen in the 2016 SAGOSKATT collection will be available in IKEA U.S. stores starting in mid-November.

Last year’s winners include a dinosaur designed by a 7-year-old from Hong Kong and a blue dog designed by a 7-year-old from Indonesia.

Entrants’ families must be IKEA Family members, but it’s free to join the member benefits program. For more information and to submit drawings, visit info.ikea-usa.com/softtoy. Winners will be chosen through online voting, which begins on Nov. 12.

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